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Analysis of institutional authors

ViÑaras Abad, MonicaAuthorBarroso ClCorresponding AuthorSolís F.m.Author or co-author of article in journal with external admissions assessment committee

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Article

Essential skills in current creative advertising: University vs. professional reality

Publicated to:Icono 14. 19 (2): 93-118 - 2021-07-01 19(2), DOI: 10.7195/ri14.v19i2.1657

Authors: Llorente Barroso, Carmen; Vinaras Abad, Monica; Marugan Solis, Fernando

Affiliations

Univ CEU San Pablo, Madrid, Spain - Author
Univ Complutense Madrid, Madrid, Spain - Author
Universidad Complutense de Madrid - Author
Universidad San Pablo-CEU - Author

Abstract

Keywords

art directorcopywritercreative processescreative profilesdigital societyknowledgeprofilesstudentsArt directorCommunicationCopywriterCreative advertisingCreative processesCreative profilesDigital societyTeoría de la creatividad

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Icono 14 due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2021, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Communication.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 4.29, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Jun 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-06-14, the following number of citations:

  • WoS: 3
  • Scopus: 7
  • OpenCitations: 5

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-14:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 25 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Additionally, the work has been submitted to a journal classified as Diamond in relation to this type of editorial policy.

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (LLORENTE BARROSO, MARIA DEL CARMEN) and Last Author (MARUGAN SOLIS, FERNANDO).

the author responsible for correspondence tasks has been LLORENTE BARROSO, MARIA DEL CARMEN.