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Analysis of institutional authors

Medina-Nunez M.Author
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Advertising with purpose: evolution of social issues in creative campaigns (2020-2024)

Publicated to:European Public and Social Innovation Review. 2024; 9 (): 1-20 - 2024-06-28 9(), DOI: 10.31637/epsir-2024-426

Authors: Medina-Nunez M; Sutil-García M; Santos-Navarro MT

Affiliations

Universidad CEU San Pablo - Author

Abstract

Keywords

Quality index

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-02:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 10 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (MEDINA NUÑEZ, MARTA) and Last Author (Santos-Navarro M.T.).