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Analysis of institutional authors

Alonso Mosquera, Maria HenarAuthor

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Diccionario básico de la comunicación: publicidad, marketing, creatividad y relaciones públicas. Competencias profesionales e innovación docente en el EEES

Publicated to:1 (1): 215-215 - 2014-09-05 1(1), DOI: 978-8415949572

Alonso Mosquera, Maria Henar;

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Investigación de mercadosMarketing. teseoPublicidadRelaciones públicasTeoría de la creatividad

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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (ALONSO MOSQUERA, MARIA HENAR) .