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Analysis of institutional authors

Solís FmCorresponding Author
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Simplification of the Scamper model for development of creative images in advertising

Publicated to:Visual Review: Revista Internacional De Cultura Visual. 9 (Monographic): 2-11 - 2022-11-07 9(Monographic), DOI: 10.37467/revvisual.v9.3593

Authors: Solís FM

Affiliations

Universidad San Pablo-CEU - Author

Abstract

Keywords
AdAdvertisingCommunicationCreativityDesignImagesPerception

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Visual Review: Revista Internacional De Cultura Visual due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position , thus managing to position itself as a Q2 (Segundo Cuartil), in the category Visual Arts and Performing Arts.

From a relative perspective, and based on the normalized impact indicator calculated from World Citations from Scopus Elsevier, it yields a value for the Field-Weighted Citation Impact from the Scopus agency: 2, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: ESI Nov 14, 2024)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-05-06, the following number of citations:

  • Scopus: 1
  • Open Alex: 1
  • OpenCitations: 1
Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-05-06:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 15 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (MARUGAN SOLIS, FERNANDO) and Last Author (MARUGAN SOLIS, FERNANDO).

the author responsible for correspondence tasks has been MARUGAN SOLIS, FERNANDO.